Plaid Friday is a relaxing and enjoyable alternative to “Black Friday”, kickstarting the community to “Shop Downtown Deals”. This special day kicks off a great campaign to promote downtown and it’s many local and independently owed businesses making for a great holiday shopping and celebrating. Look for some extra fun between 4pm and 6pm. During that time if you get caught by the PLAID PATROL wearing plaid, you may find yourself with some cool plaid swag or some awesome PLAID BUCKS to spend at your favourite downtown business. While you are supporting our downtown, you can enjoy some free hot beverages at Zoe’s.